Perspective is Everything: Adopt the Customer's Point of View

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2010
Hill Management Group, LLC. All rights reserved.

Customers don’t view your products in a vacuum and you mustn’t either. Your job as a salesperson is to make your product stand out from the rest of the competitive offerings—and you can’t do that without knowing who is in the field and what they have to offer, including price points, styles, and services. This article tests your current level of awareness and gives you suggestions for how to improve it.

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