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Meet the Team

Here to Help You People-Power Your Organization

Leadership Development.
Talent Development.
Team Development.
Organizational Design.

For decades, we've approached HR as a strategic cornerstone, building teams, nurturing talent, and cultivating leadership to realize overarching goals. We address organizational design through multiple lenses encompassing strategy, brand, market positioning, culture, and technology. By leveraging these perspectives, we assist in developing robust, resilient organizations where employees are not just receptive but are enthusiastic about embracing change. We foster engagement and alignment, ensuring your organization achieves its fully people-powered potential.


As a Strategic HR firm, we specialize in aligning HR practices with your business strategy. This involves talent assessment, leadership development, organizational design, and cultural transformation. That's a lot, but we have the experience and skills to deliver on that promise.


Years of Combined Leadership Experience

Our leadership team provides 95 years of combined experience in senior leadership and organizational design roles.  Such expertise, typically reserved for large corporations, is accessible to you, making us an invaluable asset for your organization's success.



That's the size of the largest company our CEO, Andrea Hill, ran. While there are larger companies out there, that's larger than 95% of companies in the US. So when we talk about organizational design, we have the experience to back it.



That's the average number of professional development assessments we conduct per year. We are licensed practitioners of the most respected psychological testing tool suite for pre-employment assesssments, management and professional development, and team alignment.



Every company has internal policies, processes, and practices that are undermining your capacity, innovation, and quality. Let us show you how to unlock your organizational potential and unleash your ability to scale.



Few leaders understand how many organizational design options are available to them. Whether your organization would be best served by hierarchical, flat, matrix, divisional, team-based, network, or hybrid structures depends on your operational and strategic goals and requirements. Put your organizational design in the service of your strategy.



Your potential for organizational transformation is virtually unlimited. Let us show you how to unlock the power of your people by empowering them through better alignment, visibility to corporate objectives, cultural support, professional development, and full engagement.

Where We're Located

We went virtual office in 2008, putting us closer to where our clients need us. That also means that long before the pandemic we'd mastered the art of working, collaborating, and managing remotely ... skills our clients have leaned on in this new era of work-from-home. We are experts in maximizing productivity, innovation, and employee satisfaction.

United Kingdom







North Carolina

Faces of Leadership

Kristin Kopaz
Sherri Burney
Karen Rice

Organizational strength begins with leaders who bring intelligence, focus, bias-to-action, passion, compassion, ego-strength, and a commitment to continuous growth to the job. That's all true of the leadership team you see here. We're not big on titles, and they don't really serve us, since we're constantly stepping out of our comfort zones to stretch and grow. 

What you don't see here is the rest of our organization, a group of incredibly talented people who come together every day to serve our customers and achieve our business goals. We really need a group photo, but considering how spread out we are across the world, we've had a hard time getting everyone in one place. We will though! Watch this space ...

Our History

Am image of a young man diving gleefully off the side of a boat in a large body of water

Taking the Plunge

July 3, 2007

Andrea Hill decides she is done with being a corporate hired gun. She wants to help others build their businesses, and wants to build her own business in the process. So she takes the plunge and strikes out on her own to launch her first-ever startup.

A picture of a hallway in a shared office space building. You can see office furniture behind glass walls.

Chicago Location

July 2008

Though Andrea and her family are still living in New Mexico, she and her wife plan to relocate back to the upper Midwest. She hires a few former employees and they take up shared office space downtown Chicago.

Hill Management Group Logo

Hill Management Group

July 5, 2007

The corporate entity is named Hill Management Group, LLC. But Andrea structures it so she can form several different companies beneath it. Her goals for providing business growth services are expansive.

StrategyWerx Logo

StrategyWerx Officially Launched

October 2007

The first brand is strictly a consulting brand, focused on business strategy, planning, and infrastructure development. Clients from Andrea's past lives in publishing, direct marketing, entertainment, and the jewelry industry start showing up.

Werx.Marketing Logo

We Launch Our 2nd Brand

May 2008

Our client list is growing quickly, but the strategies we are developing for them demand digital marketing capabilities they do not have. So we launch Werx.Marketing to support more of our customers’ needs.

An image of a Wisconsin marsh surrounded by woods in autumn. The colors include a blue stream, green ground-cover and aquatic plant life, and orange, yellow, green and gold foliage on the trees.

Moving Across the Country

July 3, 2008

The New Mexico house is sold and it's time to move! Andrea and her family pull up stakes in New Mexico and relocate to Wisconsin to be close to their extensive family.

An image of a computer monitor with many faces showing on a Zoom call

Work-from-Home Begins

November 2008

Internet technology has improved dramatically and so have online collaborative tools. Andrea and her team reevaluate, and decide they could all do with less travel time to the office and more quality time on personal pursuits and with family. They give up the downtown Chicago office space and go  virtual.

MentorWerx logo

MentorWerx 1.0

January 2009

The company is constantly approached by micro-business owners who want business advice. But StrategyWerx-level consulting is out of their budgets. So MentorWerx is launched initially as a way to package strategic advice in accessible formats for smaller business owners.

Image of an airplane coming in for a landing over a grassy landing strip with mountains in the background

The Consulting Years


StrategyWerx draws in big contracts for Andrea to function as a rent-a-CEO for corporations, often in other countries. She does two long projects in Dubai, a few short projects in various countries, a project in Mexico, and another long project in Italy.

She keeps Hill Management Group alive with small projects in each brand, but she’s mostly on the road and living out of a suitcase.

Image of movie theater marquee that says "The World is Temporarily Closed."

Pandemic and Reassessment

March 2020

Andrea makes it out of Italy just before the world gets shut down for the pandemic. After a few weeks she actually unpacks her suitcase and spends a lot of time wondering what everyone else is wondering ... what will happen next?

An image of a woman watching a laptop screen on which Andrea Hill is making a presentation

Being of Service

March - December, 2020

As small businesses are shaken to their foundations, the Werx Brands jump in and produce 45 free webinars in 32 weeks. Nearly all of these webinars draw hundreds of attendees. Andrea realizes that she wants to refocus her business on helping many businesses at a time grow, rather than focusing on one large project at a time. She also rediscovers the joys of staying home!

An image of a person looking through a magnification lens at a mountain in the distance

A New Strategy is Defined

January 2021

With a year of disruption and hundreds of hours of listening to business owneres behind us, we develop a new overall strategy and a clearer focus for each brand.

A screen shot of the StrategyWerx website home page with the headline "Ready to Grow?"

New Branding

March 2021

By March, all our brand websites have been updated with our new strategy and services, and we’re talking about our new offerings with clients.

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First Software Partnership

April 2021

One of our new strategic pillars is to form meaningful partnerships with software companies serving our markets. We start this process by partnering with Keap CRM.

An image of a "We are hiring" sign in a business window

Laying the Track Before the Train

May 2021

Now come the months of building the infrastructure to support our planned growth. We begin operationalizing our processes and hiring to the new strategy. If we’re going to grow this company, we’ll need a strong team and highly evolved processes!

Image of the Goldman Sachs 10,000 Small Businesses logo superimposed on a from-the-ground-up photo looking up through NYC skyscrapers

Building Our Knowledge Base

June 2021

Andrea has grown and run medium-sized corporations many times, but she has never scaled a company from scratch. It’s time to build some new skills in preparation for our big plans. So she applies to the Goldman Sachs 10,000 Small Businesses Program and gets accepted for the program starting in July.

A Goldman Sachs 10,000 Small Businesses alumni badge

A New, Powerful Growth Network

December, 2021

Andrea graduates from the Goldman Sachs 10ksb program, and the Werx Brands have access to an entirely new (and extensive) network.

One condition of graduation is to develop a growth plan. The program gives Andrea some additional ideas for scaling that are not so service intensive. Andrea’s final project (a condition for graduation) is to introduce the concept of ProsperWerx.

An image of the ProsperWerx logo, a phoenix rising from a green circle

One More Brand (and we're done!)

April 2022

By April, the details of the ProsperWerx brand are worked out and a new website is created. But we’re not promoting yet … it will be many months before the playbooks and tool kits envisioned in the ProsperWerx brands have been developed.

We begin a process of extensive product development.

HubSpot Partner Badge

More Software Partnerships

May - December, 2022

To maintain true to our technology-agnostic philosophy, we evaluate and select several CRM, HR, martech and productivity software companies to partner with. We engage in an extensive period of training and certification to get our team up-to-speed.

MentorWerx logo

MentorWerx 2.0

December 2022

StrategyWerx is taking on so much organizational design consulting that it makes sense to redirect MentorWerx energy to that sector. With ProsperWerx in place as the resource for downloads, playbooks, and self-directed training, MentorWerx is repositioned to what it is today.

HubSpot Platinum Partner Badge

Rapid Progress on Software Partnership Front

June 2023

We tier up not once,  but twice in our first seven months as HubSpot partners — an unusually fast progress in the CRM space. We continue to add other software partners, train and certify.

Certs & Creds

Here are some of the combined credentials and experiences our team brings to our work.

  • Lean Six Sigma

  • Theory of Constraints

  • FGA (with Distinction)

  • ERP (multiple)

  • CRM (multiple)

Why We're Here

We are Business Growth Specialists. We help our clients fine-tune growth plans, align people and teams, streamline operations, empower and engage employees, and identify missing pieces of their growth puzzle.

We provide team and talent development for growth. As a Strategic HR firm, we differ significantly from typical HR, payroll, and compliance consultancies in our approach and focus. Those things are important! They're just not what we do.

Our focus is on aligning HR practices with your overall strategic goals. We are your strategic, proactive, HR partner, helping you drive organizational growth and succes.

If you need help identifying talent gaps, aligning teams for a more integrated approach, developing teams and talent, creating systems to support professional development,  and building a resilient culture for growth, you need MentorWerx.

Our Philosophy

Our company exists to give business owners, executives, managers, and teams the tools they need to compete and grow. We believe that healthy businesses lead to healthy communities by increasing wages, creating jobs, and improving wellbeing. 

We also believe that meaningful work contributes to meaningful lives. Time spent doing meaningless tasks, duplicative work, or trying to find work-arounds to frustrating problems is time wasted. When companies and their employees have the right tools to do their work so they can focus more of their energy on building relationships, being creative and adding value, they naturally thrive.

Our mission is to remove the roadblocks to growth by providing the strategies, tools, and training that foster innovation and make work more productive, more gratifying, and ultimately, more profitable. 

Our Customer Philosophy

Our customer philosophy can be expressed in a few key principles:

  1. Live By Our Principles. Our company principles aren't just an internal thing. We use our principles to guide every aspect of customer care.
  2. You Deserve Experts. We will only offer advice and solutions in areas in which we have genuine expertise. 
  3. No Golden Handcuffs. We want you to stay with us  because we are delivering every-day value. Every solution we set up for you will be fully in your control and easily transferrable to another provider.
  4. Shared Knowledge. We will share our knowledge, train you and your team, and make sure you understand why and how we conduct your marketing activities.

Our Software & Technology Philosophy

There's a big difference between selling technology and using technology to solve problems for customers. Technology solutions should be tailored to fit each customer's business strategy, marketing objectives, and brand.

For example, Wordpress, Joomla, Shopify, and Magento are all perfectly viable website platforms, with different pros and cons associated with them. Which platform you choose should be based on the relative strengths and weaknesses of those platforms compared to your business needs.

The same thing is true of CRM systems. Keap, Hubspot, Greenrope, Salesforce, and Zoho are all excellent systems with very different super powers and different price points. Which CRM system you use should be tailored to your specific business objectives and budget.

At WerxMarketing, we're technology agnostic. What that means is that we can implement and support all the systems mentioned here (and dozens more). We're committed to giving you the right solutions for your business. That means mastering many different systems and constantly staying on top of new technology advances, and we're fine with that.

Our Knowledge Philosophy

Our commitment to providing the best strategies, tactics, change management, software, and technology solutions to meet your business needs, combined with our Principles and our determination to never put our clients in golden handcuffs, lead to this one significant commitment and responsibility:

We must learn about, master and certify in as many website platforms, CRM systems, marketing technologies, and business systems as we can to support our clients and their myriad requirements. Our employees are not just encouraged to spend time learning and certifying — they are paid to do it.

You deserve expertise, to be treated with principled behavior, and to be given the tools you need to achieve your business goals. So we are committed to doing the work necessary to deliver on those promises. That's our philosophy.

Our Marketing Philosophy

Just because you can use a hammer or a plier doesn't mean you know how to make jewelry. And just because you can create a website or write a blog doesn't mean you know marketing. 

Marketing isn't just a set of tactics to be deployed by the computer savvy. Marketing is the discipline of promoting and selling products and services, using market intelligence, buyer psychology, and the ability to create, communicate, deliver, and exchange offerings that have value for customers.

When we offer our customers "marketing," that's what we offer: Theoretical and practical knowledge based on decades of experience and enduring appreciation for the art of bringing products and services to market.

Here are our marketing commitments to our customers:

  • We are committed to bringing our customers marketing advice and services based on deep study, practice, and ongoing learning.
  • If we make a recommendation for your marketing, we will be able to explain the reasons behind it.
  • If we make a recommendation based on gut or hypothesis, we will tell you that too.
  • If we do not know the answer to something, we will admit it, and then go find it. We will not just MSU (make stuff up).
  • We are committed to being marketing experts in every sense of the word, which includes commitment to ongoing learning and adding additional experts to our team. This insures we remain experts even as marketing dynamics and technologies change.

Our Principles

Our company is principle-based, which means we don't operate off a handbook or a rulebook — we all live by a shared set of principles that guides our personal and team behavior.

animated graphic of a compass pointing to true north


We are accountable to ourselves, each other, our customers, our vendors, our communities, and our world. No passing the buck or pointing fingers! "I own it" is a valuable phrase around here.

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Honesty and Integrity

We are committed to being truthful, transparent, and consistent in everything we do.

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Dignity and Respect

We treat everyone with dignity and respect. We do this in our actions, words, tone, and intentions.

Fun and Joy

We believe it is important to have fun with and find joy in one another, our customers, our partners, and in our work. But what does that mean? There's no foosball table or cringy teambuilding games ... "Fun and joy" can include many things, but some of the highlights are working together without politics, leaving space to be goofy and unique humans, agency, autonomy, giving everyone the opportunity to exercise their creativity ... there's more, but those are some highlights.  

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Life Balance

We work individually and with/for one another to maintain work/life balance. There are no timeclocks ... only due dates. As long as customer and teammate needs are met or exceeded, that can be done from wherever, whenever.

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Genuine Understanding

Most mistakes (and therefore, bad days) are due in some part to misunderstanding something. We work hard to understand, well, everything. Each other, the roots of problems, why a customer wants something they want, why we reacted (or didn't) the way we did (or didn't). Genuine understanding is a precursor to excellence.

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Personal Growth

We are committed to constantly pursuing personal, intellectual, and creative growth. We back up this commitment by allotting time and pay to training, certification, professional development, creative experimentation, and the occasional internet rabbit hole.

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Know Our Priorities

We seek to understand what is most important, and to prioritize accordingly. We look to the other principles to help us do this!

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Learn from Our Mistakes

We value embracing our mistakes and being open about them so everyone can learn from them. If you haven't made a good mistake lately, you're probably not trying hard enough ...