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Art of the Tale: To be a Better Salesperson, Become a Better Storyteller

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3 Pages
2010
Hill Management Group, LLC. All rights reserved.

This comparison between excellent and terrible storytellers is precisely the comparison between excellent and terrible salespeople. Think about the best salesperson you know. She is probably also a good storyteller. This article will present you with several of the traits of a good storyteller, and how to apply them to become a better salesperson.