'Round and 'Round: Communication Turns the Wheel of Sales

Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel. This article is a brief case study about how a small business owner solved this problem.