Who Are You? Defining your key customers

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Hill Management Group, LLC. All rights reserved.

The worst blind dates are a cautionary tale for bad marketing. You don't want to be the marketer spending $3.5 million for 30 seconds of Super Bowl exposure, only to find out your audience was out playing football at the park rather than watching it on TV. This article offers an exercise on how to define your key customers, and become more relevant to them in the process.

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