Sales Makeover: Answer What's In It For Me by Selling Benefits

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4 Pages
2010
Hill Management Group, LLC. All rights reserved.

One of the most common forms of business miscommunication occurs when a salesperson pushes the features and functions of a product or service instead of translating them into customer benefits.  In this article you'll learn - quickly - how to use What's In It For Me benefits to improve your sales results.

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