Brand Value is Business Value

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4 Pages
2011
Hill Management Group, LLC. All rights reserved.

Instead of the word environment, let’s use eco-system to get closer to the heart of branding. Eco-system is more strongly suggestive of the idea that all the elements of a setting - from human to inanimate, from the visible to the imperceptible – help to make the eco-system what it is and sustain it as it evolves. Have you created an eco-system for your most desirable customers?

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