MentorWords

You’ve heard the old saying, “If you don’t know where you’re going, any road will take you there.” That sounds pretty benign until you consider all the places you don’t want to be but might find yourself.

The solution to the inscrutable question of “why am I not fulfilling my life potential” may be something as simple and common as salt. Or tennis shoes.

Entrepreneurs sell something produced from the depths of their self identity. They sell their ideas, artistic expression, and innovation in the form of products. They struggle to remain motivated and confident as their products are buffeted by impersonal market forces. Critical reasoning skills can mean the difference between forging on to success or flaming out and returning to the life of the paystub.