MentorWords

At some point we all end up either writing our own marketing or working with someone who is writing our marketing. It’s hard work. If you have a talented copywriter already, you’re probably done reading. For the rest of us, here are some tricks for putting what we want on paper. First, the steps of [...]

Dale Dauten’s most recent column should be required business reading. Of course, that’s sort of a teasing thing to say, because I can’t find an electronic link to it anywhere. The title is “Let Us All Praise the Quirky, Weird Ones,” and it starts with a quote by William James that says “A great many people think [...]

One of the most important things any business must do is create stability. And one of the other most important things any business must do is always be prepared to change. So it’s no wonder that many business leaders find themselves caught in a conundrum. If stability is most important, then how can they be [...]

Ford is making advertising headlines this week as they launch their “Swap My Ride” campaign. Consumers who just bought new cars – but not Fords – were asked by a seemingly independent 3rd party researcher (in actuality, Ford marketing staff) to trade their new car for a comparable Ford for one week. The ad campaign [...]

The folks who worked in the call center were in an uproar.  Apparently they heard that a new person was hired at a wage comparable to what the more tenured agents earned, and they felt that was unfair.  They brought it up in a department meeting, asking why new people weren’t brought in at the starting [...]