MentorWords

You’ve heard the old saying, “If you don’t know where you’re going, any road will take you there.” That sounds pretty benign until you consider all the places you don’t want to be but might find yourself.

In a culture consumed with celebrity gossip and reality TV, what is the impact on the people for whom the celebrity spotlight never wavers? And do the rest of us share responsibility for their fates when the attention goes too far?

Ford is making advertising headlines this week as they launch their “Swap My Ride” campaign. Consumers who just bought new cars – but not Fords – were asked by a seemingly independent 3rd party researcher (in actuality, Ford marketing staff) to trade their new car for a comparable Ford for one week. The ad campaign [...]