How to Differentiate Your Jewelry Business

You need a strategic plan that guides your sales, marketing, cash, and operational decisions. With this clarity and direction, you will find more customers and make more money. Learn how here.

Andrea has over 30 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry Supply, the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork, president of marketing services firm Anthill Marketing, and a founding senior executive of Playboy’s direct marketing catalog operations in music and video.  Read More Here

Andrea Hill is highly regarded as a business thinker, manager, and teacher. She can "do," and she does "teach." She has been published over 100 times in various business journals and magazines, and is the author of the "How-to-Hire Handbook for Small Business Owners" and the upcoming "Big Business Brand, Small Business Budget." To see a bibliography of her published work, click here.

Do you ever worry you're doing too many of the wrong things, and not enough of the right ones?

Do you know you should have a business strategy, but you don't have time, don't know how, or you're not sure whom to trust?

Worry no more. Andrea Hill — the jewelry business expert and trusted advisor to many of the top jewelry brands — has created this just for you. Andrea has taken her proven strategy system . . . which is behind many of today's jewelry business success stories . . . and turned it into an online, self-paced course that you can start today.

How Will This Course Help Me?

  • Clear goals matter. When you take this course, you will get clarity about what you should – and should not! – do in your business.
  • All opportunities are not equal. In this course you will learn to identify the right opportunities for your business.
  • Your time is precious. Log on and do lessons whenever you have the time! Each lesson brings you closer to a completed business strategy.
  • Quality guidance and expertise. Andrea Hill is the jewelry business expert, and she provides personal support throughout your class.

Why Do I Need a Strategy?

  • No sports team goes into a game without studying the competition and making a strategy.
  • All successful people rely on a personal strategy to achieve their goals.
  • Every military campaign since Sun Tzu relies on strategy.
  • Behind every successful business is a sound strategy.

stepping stones Depositphotos 9780529 250X375When a business has clear goals, it lines up its limited resources behind those goals, and makes each dollar, each hour, each employee more effective. How?

No more wasted energy going off track, doing the wrong things, or getting distracted. Instead, all your effort goes to achieving one strategic goal after another, and each goal is a stepping stone to the next. 

Wouldn't it be terrific to have confidence that you are making the right choices for your business?

Wouldn't you love to know what you need to learn, do, or invest in to accomplish your goals?

Wouldn't you love to have a plan that helps you stay on track?

You'll get all this when you complete "How to Differentiate Your Jewelry Business — a Strategic Planning Course for Jewelry Business Owners."

If Andrea came to your business and led you through her strategic process, it would cost at least $8,000 — and it would be worth every penny.

But most small business owners don’t have that kind of money to spare. That’s why Andrea is committed to bringing her most valuable consulting practices to you through online, self-paced courses. Offering her strategic system in this way, we have reduced the price by over 93%! For only $500, you will receive all the strategy training and strategic direction that larger companies pay much more for.

What do you get for $500?

  • 45 lessons, including 13 videos.
  • Exercises designed by Andrea to help you articulate the various parts of your strategy.
  • Readings that will help you increase your understanding of what you are doing and why.
  • Advice and guidance from Andrea throughout the course.
  • A real, actionable business strategy for your business.

You could wait, but when will it be a better time? How long do you want to delay? Register now, and you could start running a more effective, more profitable, more dynamic business right away.

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What You'll Accomplish

  • Define Your Business Purpose

    Purpose is at the heart of all success, and this is true with business as well. A guided process will lead you to a clear, meaningful articulation of your business purpose, and that purpose will guide the rest of your strategic planning.

  • Define Your Ideal Customer

    As Andea Hill often says, you don't need all the customers, you just need the right customers. Using this process you will learn to identify, describe, and then direct your business to your ideal customer.

  • Learn to Think Strategically

    Once you learn to think strategically, your approach to business will never be the same. This course will teach you the strategic thought process. You will learn what to do, and you'll understand why you're doing it.

  • Define Your Business Proposition

    Business proposition is a little-understood, powerfully influential strategic element. You'll learn what it is, why it matters, and you'll define your own business proposition.

  • Competitive Analysis

    Most people struggle with competitive analysis—because they think it's about creating a list of competitors. Struggle no more! We'll teach you what competitive analysis is all about and guide you through it.

  • Select Your Strategic Elements

    Strategy is not made up of one thing—no silver bullets here. It's made up of 3-5 core elements, blended harmoniously to tell a unique, compelling story. We'll teach you how and guide you through it.

  • Write Your Vision Statement

    A vision statement isn't something pithy to display in a frame. It's a guiding light to help you, your employees and contractors get aligned and stay on course. We'll help you craft a vision statement that gets you where you want to go.

  • Customer Acquisition Strategy

    Put true purpose in your customer acquisition strategy by intentionally pursuing the customers you identified as your ideal. You'll lay the groundwork for your customer acquisition strategy in this class.

  • Product Development Strategy

    You probably have a million ideas for the products you'd like to create. Your product strategy helps you focus on the ideas with the most potential profit and benefit. We'll teach you how.

  • Determine Your Service Offering

    The services you offer are an important part of your strategy. They can also be expensive! Identify which services will have the greatest impact for your chosen strategy and brand. Deliver more service impact for each dollar.

  • SWOT Analysis

    You've probably heard of a SWOT analysis before, but we suspect you've never done one the way Andrea Hill teaches it! This part of the course will help you identify in specific detail what you must capitalize on, learn, develop, and mitigate going forward.

  • Strategic To-Do List

    You have a thousand things to do and limited time to do them in. When you create your strategic to-do list, you'll identify the most valuable, most important things to focus your energy on. It may end up being a big list, but it will definitely be the right list.

  • Strategic Metrics

    Next you'll learn what strategic metrics are, then set your most important goals and objectives. You'll end up with a one-page, visual chart of the things you need to accomplish and how you'll measure your progress.

6 Weeks, Self-Paced, Instructor-Assisted

It's finally here, Andrea Hill's acclaimed strategy course, available in a self-paced class that provides you with schedule flexibility, time to absorb each new idea, and ample direct assistance from Andrea herself.


About the Course

Andrea has taught Differentiate Your Jewelry Business around the world, both in workshop format for individuals working on independent business plans and for the management teams of larger companies. This course takes Andrea's proprietary approach to business strategy and breaks it down into components that you can learn, understand, and then execute.

Some consultants specialize in creating a strategy for you. Andrea believes that the best strategies are already in the heads of the entrepreneurs who own them, and that her role is to teach you how to think about and understand strategy, then formulate your own strategy in your own words. That way, when the class is over and it's just you and your strategy, you'll completely understand what you created, why you created it, and what to do from there.

This course typically takes 3-5 days to complete, and those days are intense. The participants always work 8-9 hours each day, with homework each night. The upside of that type of schedule is the complete strategy immersion. But there is a downside.

The concepts taught in this course are big concepts; ideas that benefit from some time to absorb and ponder. The trade-off for complete immersion is this beneficial time to think. The second downside is that most small business owners can't afford to leave their business for 2-4 days, and many do not have someone to cover for them while they do. Finally, it can be expensive to travel to the location in which the workshop is being offered. That's why we are offering Differentiate Your Jewelry Business in this new format.

How this Course Works

When you sign up for your class, you will "unlock" 45 lessons and exercises that will guide you through the strategic process. At the very beginning is a video that will show you how to use the online class: you'll find it's very easy to use!

As you do the various exercises, Andrea Hill will review them and give you feedback. If you have questions or concerns you can contact her directly. At all times you will be learning this process from Andrea and getting her support.

The Ultimate Result

  1. You will understand business strategy, and be able to apply the things you learn to your business from that point onward.
  2. You will end up with a strategy handbook. Some of the worksheets you'll receive over the six week course will be specifically for binding and saving in a strategic guide that you can use every month, every week, every day to help you stay on track to success.
  3. You will have a set of measurable goals and objectives to help you know whether or not your hard work is paying off.

Don't hesitate! Register today. Class size is limited. Start now, and experience big business benefits almost immediately!

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Call Toll-Free: 877.239.8820

Hill Management Group, LLC
1658 Milwaukee Ave., Suite 3703
Chicago, IL 60647

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