'Round and 'Round: Communication keeps the wheel of sales moving

Wheel and Spokes of Marketing
Wheel and Spokes of MarketingWheel and Spokes of Marketing
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Whether your marketing department has dedicated employees or is simply one of the roles you take on, learn to view your marketing effort as a hub in the middle of many spokes. The outer wheel is sales and the spokes connecting it to the hub are merchandising, inventory control, product development, and accounting. The wheel can't turn without the hub, and the hub goes nowhere without the wheel.