Selling is a Service: Give Customers What They Need

Selling is a Service
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One of the most common sales mistakes is to approach a customer, break open the selling case, and start telling him or her about what you are selling. This particular mistake is also most responsible for the dreaded result of rejection. You could be the best chef in the world, but a person who just ate too much still won’t want what you have to offer.  This article shares a few pointers on how to improve your sales success rate.